Melbourne web design

Four Tips to Improve Web Design for Conversion

So much time and money is spent on building a website that captures users, sometimes people can forget that it is equally important to get users to convert. While Melbourne web design companies are getting better at this, their websites can still fail at some very simple elements. Here are four tips aimed at improving your web design for conversions and engagement.

Keep It Focused

There are some statistics that suggest audiences only have an attention span of 7-8 seconds before they grow bored. This means that your web design needs to be a sleek and efficient conversion machine.

First and foremost, maximise your website speed using Google Search Console’s speed test to identify any sluggish elements. Once completed, ensure that your copy is optimised to convey the correct message as effectively as possible.

Group everything is short, sharp stabs of information, with relevant, value-adding images and clear call-to-actions throughout. And it should go unsaid, but remove all industry jargon and general buzzwords; users will immediately roll their eyes and leave.

Get Sociable

It’s hard to fathom, but there are still businesses out there without a social media presence. It doesn’t matter what your industry is, what your business does or simply your reluctance to give into the unwieldy behemoth, but Facebook and Twitter (among many others) are vital for your business.

Given this fact, you need to have active links to each of your pages on your website. Not just about leading people to your pages, but you also need to provide social share buttons on all content created as well.

With an engaging, well-written piece of content, the share ability is usually pretty high. Don’t provide more barriers to users sharing them; make it easy the use of a social share button is non-pushy and non-invasive to your general design and should allow for enhanced engagement and additional search engine optimisation benefits.

Navigate Your Navigation

If you do well to get users to your homepage, what will you do if they can’t actually move between any of the pages. What happens if they land three levels deep, but don’t understand the context of where they are? Unfortunately, this happens all the time, and without fantastic navigation, these users will typically leave without engaging.

One of the most critical navigational elements that simply need to be perfect, every time, is the header and footer bars. These need to succinctly identify all possible reasons for a user to visit your website, including services/products, about the company, blog and contact information, among many other options and variations. This needs to be clear, concise and easy to use.

Additionally, the use of breadcrumb navigation throughout might not necessarily offer the most streamlined visual appeal, but it is critical for users to understand where they are in relation to the rest of the website. Without, a user might land on a blog post that reads like a product description page, and will get confused due to a lack of information or purchasing options. Give the user as much information as they need to successfully make an effective decision.

How to Build a Homepage?

Once upon a time, people had this idea that a single page, infinite scrolling website was the best way to go about creating your digital presence. Of course, people quickly realised the inherent difficulties with this design (clunky end-of-page functionality, lack of optimising landing pages).

The opposite argument to that design style is to have lots of micropages, featuring maximised optimisation above the fold (or on the part of the website that is visible after loading). But very soon, people poked holes in this design too (lack of information, variable screen sizes).

Ultimately, a combination of the two is generally considered to be ideal for web design. Having a fair amount of information on any landing page is always critical from a search engine optimisation perspective, but at a far smaller size than on an infinite stroller. Within each page, consider breaking them into three to five sections in order to fully maximise usability, offering multiple points for users to gain perspective and information from.

Consider a Full Service Digital Agency

Ultimately, if you’re looking to have the best possible web design, ensure you engage with an organisation with understanding not just of design, but of development and digital marketing too. Melbourne web design should include effective usage of all three elements in every website delivered.

Organization Digital Savvy

Making Your Organization Digital Savvy? Choose aTechnology; Do It Right!

Know how to condense your organization without hiccups

Entrepreneurs don’t arrive in markets with large assets backing their organizations. Moreover, bearing the cost is a challenge which has become more dynamic in nature, due to various reasons. The task of keeping pace with transactions and requests is difficult, as the numbers grow just astronomical once you have a digital interface for the customer. But is that enough? That is why companies need a set of technological changes, which cannot just reduce operational costs, but improve accuracy of information and insights irrespective of scale.

As process automation takes over analytics and customer service, the day is not far when organizations totally depend on industrial internet of things (IoT). But first, here’s what every company needs to start with. Digital transformation sets the stage for automation and machine-to-machine communication to proliferate in such a way, that global communication across the chain becomes seamless.

What companies need for holistic digital transformation:

  • The integration of technologies
  • Cloud vendors and on-premise storage
  • Analytics development
  • Overall security

These will be the areas of concern for our post.

  1. Marriage of technologies

It is important for organizations to conceive a network akin to multiple i/odevices working concurrently. Systems, machines, sensors, and vehicles need to be more than just connected. A good strategy is to integrate them under a single intelligence system, and allow it to communicate as desired with a human-readable interface. This interface should have customized and populated data and instruction, as per authority levels and job roles. That is a unified organization, which has been the demand for decades.

Integration of technologies is based on platforms, which is capable of sharing devices and applications, as well as being flexible to accommodate new ones. Each device and software should recognize the data travelling between them, so that at the end of the day, executives and managers are holistically informed and are able to update the intelligence across the organization.

  1. Storage – what to choose and why

Before companies become an integral part of IoT, every digital company has to rely, either partially or fully on the cloud. Cloud vendors are many, and there are different types of sources, from big data vendors to data lakes, which allow the use of multiple input at one time. Detailed correlations, raw data, and on-premise data need to be combined for an analytics framework, especially when you are stepping out of silos.

Before these data are processed, organizations must ensure they have the right infrastructure to receive and share them within the organization. This is the reason why storage is strongly linked to the platform implementation a company chooses. Hybrid storage architecture can solve many issues as a single solution, but the same needs to be designed and perceived carefully.

  1. Analytics development

IoTAnalytics is the feature that allows data to be converted into the customizable interface the user will rely on for decisions and actions. Developing analytics applications is a dynamic process and the service should be ready to source in quick turnaround even after implementation.

Analytics application development is customized as per the priority of information that the business process demands. With a transparent system, it is easy to generate accurate information relevant to the operational successes and/or irregularities to affect a personnel’s KRA. This can solve the problem of blurred accountability completely. That is why, analytics is seen as the organization’s intelligence, which makes human thinking more accurate by ensuring zero lack of knowledge. However, such capabilities, be it for operational hazards or reporting, should not be limited to any particular team or process.

  1. Integrated security

Multiple devices and protocols within the technology set up need security. But the system security needs to be compatible for detecting and solving all devices facing bugs and possible threats. The system should be able to accommodate machines, instruments, transport crews, and legacy workstations, besides covering the management’s mobile devices.

An environment where workers and employees are more connected and responsive is becoming increasingly necessary. It makes device security management too complex to handle without an integrated security system.

The “new-age organization” should be intact to handle large complexities using a single set of rules, that covers back-end applications as well as personal wireless devices, which employees may carry home.

Sufficient focus on IT implementation strategies of the recent past throw light on the priorities of choosing a hybrid technology and storage framework for an organization. It allows users to get to the stage, where IT annual overhauls are a thing of the past! Before having the technological capabilities to merge with industrial IoT, companies have to make sure global connectivity is cheap and communication is no less than accurate – especially with advanced analytics and robotic process automation playing major roles. That is the big achievement of the digitally-driven organization today.


omni channel retail companies

Amazing omni-channel services for online shopping portals

Retail companies are there across in the world and you can look forward for optimising the services related with customer care. In the recent times, there is a greater thrust on the implementation of the technology which makes shopping easy for the customers. The omni channel retail companies are the true stars in current times.

The guide shall talk about this technology and its rising significance. You will also get to know the significance of this technology in boosting the sales.

What is omni channel?

This is basically an omni-channel approach which is used for boosting the sales. The shopping experience becomes seamless and companie end up gaining the profits. This technology is also used for improving the customer service experience for the buyers. In this approach, there is no difference whether you shop through desktop or mobile.

This approach involves providing the customer with an experience that is quite integrated. With the implementation of this technology it is easier to shop through any platform. There are many examples which set the omni-user experience worth it.

How omni-channel approach is used in companies?

Omni-channel approach is used in companies for different purpose. They are briefly defined as follows:

  1. To maintain uniformity through Omni-channel retailing :

Omni channel retailing practices serves to give uniform customer experience . For example in case of purchasing of any item through online store, a regular offline store , tele shopping or mobile application. In a similar way omni channel retailing gives a consistent experience to the users.

  1. To increase profit margins through Omni-channel endless aisle:

Endless aisle is referred to as selling of dead stock available in store through different marketing techniques. Omni-channel and its techniques serve as boon for manufacturers and retailers due to its endless beneficial e-commerce capabilities.

  1. Increasing Omni channel trends in retails through click and collect:

Click and collect helps to increase the purchase.  It is the prevailing trend of 2017 , that is very useful for business growth nowadays. The customer can order online and collect their item from store instantly.

How customer service can be improved through omni channel?

In order to make use of omni-channel approach, you first need to understand the customer inclinations. When customer behaviour is understood, you can find out what they will buy. For online shopping portals, this technology has served multifarious purpose. For instance, based upon the browsing experience of the customer, you can flash the items that he searched for. This makes them buy more of the products in a way like never before. You can also look forward for the promotions that are carried out on mobile or digital platforms.

How the retailing practices used in omnichannel?

In order to make your customer experience amazing, you should seriously think of implemeting this technology. The basic purpose of this technique is that you need to create a customer experience which is quite consistent. There are mobile apps as well which should be used in order to create an amazing shopping experience for the customer.

Omnichannel customer service is what you should be focussing upon. Still, there are major interactions that are going on. You can look forward to this technology which is meant to make you reach millions of customers. It is the implementation which makes you earn the money that you desire. So find out ways in which you can improve your website and the customer experience derived.


Web site Redesign

How to Create Audience Personas During Web site Redesign?

To “know the audience” isn’t enough but visualising unique user types before designing is an effective way to craft a web design experience that resonates.Understanding these critical facts is a way to ace website redesigning which is user-friendly.

Uplift the site to reflect the company

Most of the clients that approach digital agencies have an existing website released more or less three years back however obsolete in terms of design and functionality.

What’s more important yet unfortunate are websites that lack the details of the customer value while the company association remains vague.

Success factor of all such companies drop rapidly but those who crave web design per the current trends emerge victorious.

A common example/description

Perhaps yours is a growing business and website requires immediate upgrading to match the performance level so as to streamline everything. In all this growth and excitement, it’s likely that the website has slowed and probably become obsolete which disconnect the customers. Although they may return being loyal; not through the website but some other source.

It’s all quite logical

You’ve been probably working hard to scale the business and foster new innovations. In all this commotion, you and the team have little time to brainstorm over the official website, its purpose and to whom it may serve.

This is when audience personas steps in which is a great way to craft user-centric and engaging websites that communicates all about the business. It also helps in understanding mind-set of the audience so as to streamline the decisions accordingly without compromising corporate expectations.

Being creative with personas

When going through the web design or redesign process, it’s obvious to be hyper-focused on the personal design preferences and ignore the content which is actually presented to the user; both during the presentation as well as composition. All this would make it difficult to understand the website and how it fits into the company’s overall marketing strategy.

The first question you should ask or least realise is for whom the website is being developed. In today’s highly competitive industry, a single site serves dynamic audience belonging to many different niches. If a persona for each is created especially the up-front audiences, it’s quite helpful during the website redesign process.

Creating a persona isn’t too much of a challenge as long as you remember a few basics. Read on to know more;

  • Personal profile

It includes the basic details such as name, gender, employment designation. Pick any of your liking however make sure employment designation is close to the business service.

  • Company

Choose a company where persona fits perfectly. It can be relevant to ecommerce such as online product selling either B2B or B2Cwhich provide professional services to a variety of industries.

  • Academics & other characteristics

Here’s where you’ve space to play with words and include a lot of details. Start with academics such as a college or university degree as well as some work experience. Other details must be relevant to professional relationship with peers and overall industrial expertise.


When considering web design or redesign, personas help define the corporate niche by touching multiple touch-points concerning audience and services being offered.