How to Create Audience Personas During Web site Redesign?

To “know the audience” isn’t enough but visualising unique user types before designing is an effective way to craft a web design experience that resonates.Understanding these critical facts is a way to ace website redesigning which is user-friendly.

Uplift the site to reflect the company

Most of the clients that approach digital agencies have an existing website released more or less three years back however obsolete in terms of design and functionality.

What’s more important yet unfortunate are websites that lack the details of the customer value while the company association remains vague.

Success factor of all such companies drop rapidly but those who crave web design per the current trends emerge victorious.

A common example/description

Perhaps yours is a growing business and website requires immediate upgrading to match the performance level so as to streamline everything. In all this growth and excitement, it’s likely that the website has slowed and probably become obsolete which disconnect the customers. Although they may return being loyal; not through the website but some other source.

It’s all quite logical

You’ve been probably working hard to scale the business and foster new innovations. In all this commotion, you and the team have little time to brainstorm over the official website, its purpose and to whom it may serve.

This is when audience personas steps in which is a great way to craft user-centric and engaging websites that communicates all about the business. It also helps in understanding mind-set of the audience so as to streamline the decisions accordingly without compromising corporate expectations.

Being creative with personas

When going through the web design or redesign process, it’s obvious to be hyper-focused on the personal design preferences and ignore the content which is actually presented to the user; both during the presentation as well as composition. All this would make it difficult to understand the website and how it fits into the company’s overall marketing strategy.

The first question you should ask or least realise is for whom the website is being developed. In today’s highly competitive industry, a single site serves dynamic audience belonging to many different niches. If a persona for each is created especially the up-front audiences, it’s quite helpful during the website redesign process.

Creating a persona isn’t too much of a challenge as long as you remember a few basics. Read on to know more;

  • Personal profile

It includes the basic details such as name, gender, employment designation. Pick any of your liking however make sure employment designation is close to the business service.

  • Company

Choose a company where persona fits perfectly. It can be relevant to ecommerce such as online product selling either B2B or B2Cwhich provide professional services to a variety of industries.

  • Academics & other characteristics

Here’s where you’ve space to play with words and include a lot of details. Start with academics such as a college or university degree as well as some work experience. Other details must be relevant to professional relationship with peers and overall industrial expertise.

Conclusion

When considering web design or redesign, personas help define the corporate niche by touching multiple touch-points concerning audience and services being offered.

Leave a Reply

Your email address will not be published. Required fields are marked *