Some years back, it is easy to find top position in search engines. You just need to stuff your site with lot of keywords in order to find top position. Also you don’t want to put relevant keywords. Many webmasters took advantage of this and filled the site with irrelevant keywords to rank better. These webmasters even don’t care about the visitors or subscribers, all they need is to show the Advertisements in their blogs. As a result, the visitors didn’t visit those sites for second time. Hence no repeated visitors.
Today, SEO is not as simple when compared to few years back. Google had changed the algorithm and this search engine will penalize those websites using too many keywords. Nowadays, Webmasters follow the instructions set by Google when including relevant keywords in the content they post on their sites. Now, they need their visitors to come once more and became a repeated visitor. So, the significance of quality content is on the growth.
Content and visitors
According to SEO experts and website owners, content is king. What attracts potential visitors is the content of the site. As a matter of fact, content should be unique and it must be SEO Optimized, So it must be written by a good writer who is well aware about Search Engine Optimization.
Quality and quantity
Two important factors to be considered while writing web content is Quality and Quantity. Let’s take a look at them.
Quality of the content is must for the Website. Quality of the content would be affected, if it contains typing errors or grammatical errors. The articles published on your website should make sense to the readers. Aside from this, ensure that the article contains relevant keywords and is helpful and motivating. The visitors should be able to know somewhat from your site. Keep in mind that quality of the content is much significant than quantity.
On the other hand, quantity denotes to the amount of content on your site. It may also mention to the number of contents or web posts on a website. Ensure your site or blog is up to date with fresh content on a steady process. If you keep publishing fresh content on your website, repeated visitors will come back for more. But if you don’t update frequently, you will lose those repeated visitors.
How frequently would you update your site with new content? You will discover dissimilar opinions about this topic. According to certain specialists, publishing once in a week is enough. While, some others says that publishing twice a day is a better idea. Actually, it depends upon the kind of site you have. Though, static content can be published once or twice in a week. But if you don’t publish for weeks and also publishing tons of articles, you won’t get anywhere.