Are you trying to create a professional video with poise and polish, so you can impress your clients? it could be easier than you might have imagined because by using the basics correctly you can achieve this with great success. Here are some tips on how to make professional videos for your marketing campaigns.
Most people think that buying expensive camera and equipment will achieve professionalism in videos. It is all about technique and preparation than equipment and you can shoot a real sleek video by paying attention to key details.
- Utilize light profusely
Lighting can make a huge difference in the quality of a video. Consider it as the top priority while making your film. If you don’t adjust the light and use it your video will probably end up looking amateurish even it has other great qualities. If you are using the sun as the light source you make sure that you are shooting in the morning or evening. In the mid-day you may have shadow issues as the sun will be overhead.
- Shoot with Clean Background
Background in a shooting is important because a messy background can make your video look ugly and unprofessional. Using solid background colors is one way of getting the video right and you can use a wall or wallpaper background, backdrop paper or large sheet to create clean and solid background. It is important that you place objects in the shoot some distance away to make sure that no shadow is cast.
- Incorporate clear and crisp audio
A video shoot can be of any quality, HD, SD, or grainy as people will still watch if the content is interesting. If the audio is not clearly heard by them they would certainly hit the back button. You must avoid indistinct or fuzzy audio if you want to get the attention of customers.
- Avoid shaky camera footage
Any professional video if shaky would make it look like novice effort. In the bargain viewers will feel sick and stop watching it immediately. It may not be possible to hold a camera for prolonged period so you might as well use a tripod or strong surface to place the camera.
- Abide by the Rule of Thirds
This is the most basic principles of a film shoot composition that you must observe as soon as possible. According to the rule of the thirds it is better to place your subjects on the grid lines instead of the center. You must imagine a 3/3 grid layout and place the central characters along the intersecting lines because that is where the focus will be strong. You may not need this once you have become a professional shooter.
- Use Your Phone to shoot professional video
If you are training you can also use your smartphone to make professional videos and avoid DSLR cameras. But there are things to note like using the camera on the back, shooting in landscape mode, and using grid lines if you have it in your camera.
Or you can approach a professional like Reneestes.comto learn on how to make professional videos.