Digital marketing has been recognised to have a great potential in the growth of any business and companies do not hesitate in keeping aside a good share of their annual budget for the same. Considering the available opportunities, it is not easy to find, manage and retain a skilled and experienced team. This results in businesses opting to outsource it to external agencies.
But again, it is a mammoth task to find a digital marketing agency that will be perfect for you and your business – one that will do justice to your product and work for it with as much dedication as you would. It is tough but not impossible. If you keep certain parameters in mind for assessing the agency, you will be able to find the right one.
- Decide on Your Goal – Brand Recognition or Improvement in Performance?
Until you are clear about the goal, you will not be able to choose right. The agencies vary in their expertise. Some are excellent at branding, while there are others that show promise with performance-related goals. There are also others, who could take care of both but remain average. You have to take a call and choose accordingly. You can find out the level of expertise in each by taking a look at their previous projects.
- Pay a Visit
Once you have shortlisted a few agencies through their available profile, request for a visit to their office. If they do not accept, you can safely assume that they are not a real digital marketing company. There are many who claim to have a team but really are individuals working with other freelancers. If they do accept, you can personally understand their team structure and their working pattern
- Get Acquainted with the Team
Meeting people and talking to them about work will give you a fair idea of their knowledge and competence. More than the management, you need to meet the people who will actually carry out the base work and execute your project.
- Know Their Area of Expertise
There will be many experienced digital agencies in the list and they might be really good, but if they have not worked with your line of businesses, it could be a risk to hire them. But sometimes, it could be a risk worth taking as you could get some fresh ideas while the agencies that have previously worked on similar projects might get repetitive.
- Ask for Client Referrals
Take references of their past and current clientele and try to get feedback from them regarding the agency’s work.
- Get Costing Details
Get a quote from the agencies for their services for a sample project. Compare the costs with those provided by the other agencies of the same calibre. Understand the details of their costing and evaluate whether their charges are justified for the kind of work they do.
- Do Not Compromise on Quality
Having lesser but effective work is better than a lot of ineffective activity. You can ask them to show some sample work before you decide on the final agency. This will help you understand whether their ideas and understanding match your concept.
- Make Your Final Selection
By the time you finish the assessment of the shortlisted agencies, you would have narrowed them down to 2 or 3. Now compare them analytically on their quality of work, their cost and their track record to make your final evaluation. Choose the right digital marketing agency in Chennai that has the best fit with your working style and budget.
Through this rigorous exercise, you are likely to get the right agency for you, even though it is not the best according to the others.