Importance of web development in business

The Internet has completely changed our way of living, becoming the primary source of information and revolutionizing the way companies operate and communicate with their customers.

With over 2.5 billion people online, the Internet has changed the way we find and share information. The online world is moving at a very fast pace and shows no sign of slowing down. The presence of a company on the web development has therefore become a fundamental part of its success.

Why is web presence so important?

Visibility

To acquire new customers it is necessary to be visible on the means that people use to find information on the products / services they intend to buy: in today’s world the majority of people turn to the Internet, in particular to Search Engines such as Google, Yahoo or Bing. 93% of purchasing decisions begin with a search on a search engine, 60% of all the searches made are carried out through Google, the most used search engine in the world!

Even if they have heard about your company, people may want to search the web for more information before deciding to come to your business: therefore it is important to have a website and provide it with a map and directions on how to get to your office or shop. In this way, visitors will have less trouble finding information about you and having all the information on how to reach you physically, or contacting you by phone or email.

More customers, or people to influence by you if looking for an audience, the web is the right place! With 2.5 billion people online all over the world, it’s no surprise that companies with websites have more turnover than those who have no online presence.

Accessibility

An online website is accessible 24 hours a day, every day of the year. As a result, your customers and potential customers will be able to visit your site to ask for support or information on products and services, whenever they need them. Your website will act as a valuable and always available resource to provide information that would otherwise be accessible only during working hours.

Sales

Your business needs to be known to grow and reach its full potential. If you are not present on the internet you are missing out on a great opportunity to reach new customers and therefore run the risk of having them steal from your competitors. Most people who plan to buy a product or service will do an online search before completing the operation. If you are not online, how do you expect your customers to see what you have to offer?

Your website can sell products at any time. Potential customers are not limited by working hours. Instead, they can buy your products whenever they want. A website with an online store is able to give a considerable boost to your sales.

 

Credibility

When consumers can’t find an online company, the alarm goes off. Does this company really exist? Can I trust them? Are they trying to cheat me? People are more skeptical than ever. Even when consumers don’t buy online, they do a search before buying. When you have a good website, it gives people peace of mind with regards to your business. Whether you are selling a product / service or simply providing information, it is important for your company to have a web development presence in business.

 

Low cost advertising

The Web has a much broader scope than any other form of advertising. Despite the fact that it takes time and adequate tools to generate a lot of website traffic, creating a website is a quick and cost-effective advertising tool.

Your website will be the center of your company’s online presence: you will be able to advertise your business through social networks and pay-per-click advertising campaigns.

Another form of advertising to get in touch with potential customers, which costs nothing, is word of mouth, a very reliable form of advertising. 92% of consumers around the world believe that trust word of mouth and those recommendations from friends and family. Just a word and people will go to visit your site to find out about everything your company offers and ask for any curiosity without having to move from home.

A great way to build your brand

A website allows you to create a strong brand and gives you unlimited freedom to determine the way your company appears to your customers. The flexibility of websites can grow as your business evolves.