If your Google rankings have been reducing and you see no boom in your organic traffic, you might have made the mistake of choosing the wrong SEO firm. There are many things you need to consider before signing the deal with an SEO firm. Not considering these can leave you in bad shape despite spending a lot of money. Here are a few tips that should put you on the right track:
Avoid SEO firms that talk about SEO abstractly
Optimizing your website to drive organic traffic is not going to happen in one day. So if any SEO firm that contacts you promises to do improve your Google ranking in one day, don’t believe them. They might be resorting to Black Hat SEO techniques such as cloaking, keyword stuffing, and buying links to mislead the search engines. Although this might improve your ranking temporarily, it will end up demoting your website in the long run.
Make sure the SEO firm you choose is capable enough to meet your specific goals
First thing you need to do, before hiring an SEO firm, is to identify what you need to accomplish through SEO. Increasing organic traffic is only a vague goal that may or may not translate into increased revenue for your business. Be specific with the SEO firm that you hire and let them know what you expect from them. Is it to increase your conversion rate or improve your website accessibility? Do you want to increase ad revenue or make sure your visitors spend more time on your site? Are you interested in creating sponsored content or building a social media following? If you are clear about the kind of results you need, you will be clear about the kind of services that you may require.
Rely on word of mouth instead of a Google search on “best SEO firms”
SEO firms that are busy optimizing websites for their clients hardly have time to optimize their own websites. So it is better not to go by the “best SEO” lists that show up on Google search. Instead get some references of the long-term customers of these firms or ask around in your professional circle.
It is very important to make sure the company you work with is on the same page as you, when it comes to KPIs (Key Performance Indicators) that apply to your business. The professionals you need to look for should have an in-depth knowledge of how search engines work. They should be able to pay attention to each and every detail and be ready to make modifications constantly, since Google algorithms are always changing.