Since traditional Western social media is banned in China, you may be asking yourself which Chinese social network platform in China has good ability? Chinese people are addicted to social media, and at the end of this article, you will review their favorite apps.
We Chat is not only one of China’s most important social networks, but it is also used for managing the daily life of its customers. Has also become indispensable. In fact, WeChat allows its customers to order food, top up their mobile subscriptions, book airplanes and train tickets, and features “classic” social networks that are primarily “moments”. Focus on sharing (where users post photos, videos, articles, links, etc.). WeChat also has its own payment method (WeChat Pay) that users can use to pay in online and offline stores. WeChat reaches a significant threshold of 1 billion monthly active users that Facebook has raised so far.
VChat is even more exciting since the launch of mini-programs, giving consumers direct access to the exclusive content of the brands included in the e-commerce shop, games, vChat app (which also means CRM functionality and data collection services available. Companies!). New WeChat H5 animations are very popular for marketing.
Weibo can be considered the Chinese version of Twitter. The microblogging platform is a powerful market with almost 116.7 daily active users. Even if the platform is a little more cautious this year due to a new platform like Dwayne, it is still a manifestation of Chinese social media.
Weibo is primarily used to share texts, videos, photos with a community. Due to the size of the consumer, Weibo should be part of the digital marketing strategy for any company that wants to be based in China.
Dwayne is an emerging Chinese social media star (also known as Tick Tuck in Western countries). This is a video sharing app. But it allows its users to create creative videos with cool effects and filters. This addictive app has stepped into China’s highly competitive social media marketplace with its 200 million daily active users.
Dwyane is a great opportunity for companies to reach a specific target, primarily digital, local or Chinese millennials, from first- and second-tier cities. KOL’s strategy and campaigns are also a good platform to engage their larger communities and bring brand awareness.
Zhuo has grown in the past year. This is a very specific social media that targets a niche segment of consumers. In fact, consumers are educated, primarily young, and engaged consumers. Launched in 2011, Xiao Web site is a Chinese version of Quora, originally based on UGC through Q&A, the platform has since developed new services. Among others: the Zhu column (this feature allows users to write articles without having to answer questions just for the sake of knowledge!), The Zhihu Store (all query collecting databases) and Zahi “Zhuo” (which allows users to answer questions) via voice recording) and Zhu Zhu (most interesting because it makes the conferences “live” and every user can pay to attend the conference, its Followed by a Q&A session).
Genre Toutiou is a UGC-based news app primarily for content, as well. Like Zhu, the app has been booming in the past years. The secret? Thanks to an impressive display of infos and its special algorithm, the app ensures that the content fits the user’s interest center.
Since the app is still serious, the young and educated users who use it are like Zhuo users. This means that if a company is looking for an app to target this segment then the platform is very simple.
Zhodong Show is a social e-commerce platform. Pretty smart, the platform allows users to post content and share content from other users. If you are interested in something that appears in the picture, you can buy it directly from the Little Red Book platform.
This platform is most attractive to companies looking for the perfect KOL campaign, in fact, with a very loyal community, it can easily impress KOL users into buying their products that they like and display. Did.
Dianping is one of the biggest social media in China and one of the most important. The main reason for this is Chinese culture. Chinese people trust people who already experience a brand / product. Therefore, the platform was launched primarily as an app for the categorization of various services (beauty institutes, restaurants, and bars, museums…). But now the app has developed and incorporated food delivery services and O2O promotion strategies.
Dublin is one of the rare apps that doesn’t really have a western APP counterpart. In fact, it’s a cultural app, mostly based on music, so it’s a streaming platform, as well as a social media and e-commerce platform that allows consumers to buy concert sets, among other things. Lets!
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